Can I ask a stupid question?

Why oh why are these people posting "Who Cares" in the commits blogs of articles on Yahoo's OMG website? The whole site is about celebrity gossip... nothing majorly news-worthy. So why the H-E-double hockey sticks are these people posting "Who Cares?!" Obviously they must have cared or why in the world did they go to the site and click on the article to read it in the FIRST place?! Maybe they should stop clicking on the gossip articles in the first place if the stuff disgusts these people so much... SHEESH!